SEO Services
Technical SEO Services
Technical SEO is the layer that decides whether your content ever gets a fair hearing. If pages cannot be crawled efficiently, are indexed under the wrong URL, load slowly on a mid-range Android phone, or depend on JavaScript that search engines struggle to render, no amount of content work compensates.
This service is a diagnosis-first engagement: I find what is actually holding the site back, quantify it, then either implement the fixes or hand your developers a prioritised, unambiguous specification.
Crawlability and indexation
I map how search engines move through your site: robots directives, internal link depth, faceted URLs, pagination, parameter handling, redirect chains and orphan pages. The goal is that every page you want indexed is reachable in a few clicks and every page you do not want indexed is handled deliberately.
Index bloat — thousands of near-identical URLs from filters, tags or session parameters — is one of the most common problems on Indian e-commerce and WordPress sites. Cleaning it up often improves rankings for the pages that matter without writing a word of new content.
Site architecture and URL structure
A clear hierarchy helps both users and crawlers understand which pages are important and how topics relate. I design hub-and-spoke structures where a category page consolidates authority and supporting pages target specific intents, connected with descriptive internal links.
Where URLs need to change, I plan the redirect map carefully so existing rankings and links are preserved rather than lost.
Core Web Vitals and page experience
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift are measured on real user devices, not lab tools. I work from field data where available and then attack the real causes: oversized images, render-blocking resources, unoptimised fonts, heavy third-party scripts and layout that shifts as it loads.
Speed work also compounds with conversion. A site that responds instantly on a 4G connection in Kolkata converts better regardless of ranking.
- Image compression, modern formats and correct sizing
- Font loading strategy without invisible or shifting text
- Script auditing — removing tags nobody uses any more
- Caching, compression and server response time review
- Layout stability fixes for ads, embeds and dynamic content
Structured data and rendering
I implement JSON-LD that reflects what is genuinely on the page — organisation, service, article, breadcrumb and FAQ markup where it qualifies — and validate it. Misleading schema is a risk, not a shortcut.
For JavaScript-heavy sites I check what search engines actually receive after rendering, and recommend server-side rendering or pre-rendering where client-side rendering is costing you visibility.
Who this service is for
- Sites that publish good content but do not rank for it
- Large catalogues with duplicate, filtered or parameterised URLs
- React, Vue or headless builds with rendering uncertainty
- Sites that recently migrated, redesigned or changed platform
- Businesses failing Core Web Vitals on mobile
How the engagement works
- 1Crawl & log reviewFull crawl, index coverage, sitemap comparison and search console diagnostics.
- 2Prioritised findingsIssues ranked by expected impact and implementation effort — not a 200-page dump.
- 3ImplementationI fix what I can directly, or write developer-ready tickets with acceptance criteria.
- 4ValidationRe-crawl, re-test vitals, confirm indexation changes in Search Console.
Frequently Asked Questions
- Is a technical audit the same as a tool report?
- No. A tool report lists issues without context. An audit interprets them: which issues actually suppress rankings on your site, in what order to fix them, and what the expected outcome is.
- Do you work with my developers?
- Regularly. Many clients have an internal or agency dev team, and I provide specifications, review implementations and test the result.
- Will fixing technical issues alone increase traffic?
- Sometimes substantially, when indexation or speed is the bottleneck. More often it removes the ceiling so content and authority work can deliver.
What you can expect
- A diagnosis before a proposal
- Clear priorities, not a task list
- Reporting tied to enquiries and revenue
- Direct access to the person doing the work
Get your free SEO consultation
Tell me about your business and your current visibility. I will review your website and Google presence, then explain what I would prioritise — no obligation, no scripted sales pitch.