SEO Services
E-commerce SEO Services
Online stores have SEO problems that content sites never encounter: thousands of near-duplicate URLs, products that go out of stock, filters that generate infinite combinations, and category pages that carry almost no unique content.
E-commerce SEO is about making the commercially valuable pages strong and making sure the rest do not dilute them.
Category architecture is the revenue driver
For most stores, category and sub-category pages capture the highest-intent non-branded demand. I build the taxonomy around how people actually search — by use case, attribute, price band or occasion — rather than around internal merchandising labels.
Each priority category gets a genuine reason to rank: useful introductory content, buying guidance, internal links to relevant products and related categories, and clean, stable URLs.
Product pages that earn their index slot
Manufacturer descriptions duplicated across a hundred stores rarely rank. Priority products need original copy, specifications presented clearly, genuine review content, and product schema that matches what is visible including price and availability.
Faceted navigation and indexation control
Filters are essential for shoppers and dangerous for crawl budget. I define exactly which facet combinations deserve an indexable URL because they match real search demand, and which are handled with parameter rules, canonicals or noindex.
- Crawl budget protection on large catalogues
- Canonical strategy for variants and duplicates
- Out-of-stock and discontinued product handling
- Pagination and infinite scroll that search engines can follow
- Internal search pages kept out of the index
Measuring what matters
Sessions are a vanity metric for a store. Reporting is organised around assisted and last-click revenue by landing page and category, so investment decisions follow money rather than rank positions.
Who this service is for
- Shopify, WooCommerce, Magento and custom-built stores
- Brands competing with marketplaces for their own product searches
- Catalogues large enough that crawl efficiency matters
- Stores where paid acquisition costs are rising
How the engagement works
- 1Commercial mappingMatch demand to categories; find missing category opportunities.
- 2Technical clean-upFacets, duplicates, canonicals, speed and structured data.
- 3Page developmentContent, internal links and conversion elements on priority pages.
- 4Revenue reportingOrganic revenue by landing page, tracked monthly.
Frequently Asked Questions
- Do you work with Shopify?
- Yes, along with WooCommerce and custom platforms. Platform limitations are factored into the strategy rather than fought.
- What about products that go out of stock?
- Permanently discontinued products should be redirected or handled with a proper replacement page; temporarily unavailable products should stay indexed with clear availability information.
What you can expect
- A diagnosis before a proposal
- Clear priorities, not a task list
- Reporting tied to enquiries and revenue
- Direct access to the person doing the work
Get your free SEO consultation
Tell me about your business and your current visibility. I will review your website and Google presence, then explain what I would prioritise — no obligation, no scripted sales pitch.