Blog
Guides written to answer real questions from business owners in Kolkata and beyond — how local search works, what SEO costs, how long it takes, and how to judge whether an agency is doing anything useful.
Local SEO
Relevance, distance and prominence decide the local pack. Here is what each one means in practice for a business in Kolkata, and what to fix first.
14 May 2026 · 8 min read
Google Business Profile
Category choice, complete services, honest photos and an active profile. The full checklist, in the order I work through it.
28 May 2026 · 7 min read
SEO
Why quotes range so widely, what you are actually paying for, and how to tell a serious proposal from a package that will waste six months.
9 June 2026 · 7 min read
Digital Marketing
One buys attention now; the other builds an asset. Here is how to decide which comes first when the budget only stretches to one.
22 June 2026 · 6 min read
Technical SEO
Not every technical issue is worth fixing. This is the order I work through a site, and why.
3 July 2026 · 9 min read
SEO
Volume is the least important column. Here is the method I use to get from a raw list to a keyword-to-page map.
16 July 2026 · 7 min read
SEO
The questions that separate a genuine consultant from a package seller — and the promises that should end the conversation.
28 July 2026 · 6 min read
SEO
Timelines by scenario, what should be visible at 30, 90 and 180 days, and the factors that genuinely change the pace.
4 August 2026 · 6 min read
Tell me about your business and your current visibility. I will review your website and Google presence, then explain what I would prioritise — no obligation, no scripted sales pitch.