Digital Marketing Services
Meta Ads (Facebook & Instagram) Management
Meta advertising works differently from search: nobody is looking for you at that moment. Success depends on creative that stops the scroll, an offer worth responding to, and a follow-up process that handles leads quickly.
I run Facebook and Instagram campaigns for demand generation, local awareness, retargeting and lead capture.
Creative is the targeting
With broad audiences and machine learning delivery, the creative largely determines who sees the ad. I plan a structured testing programme across angles, formats and hooks rather than boosting a post and hoping.
Audience and funnel structure
Cold prospecting, warm engagement retargeting and website retargeting each need different messages. Local businesses also benefit from tight radius targeting around the areas they genuinely serve.
Tracking and lead quality
Pixel plus conversions API where appropriate, deduplicated events, and lead quality reviewed with your sales team. Instant forms generate volume but need qualifying questions and fast follow-up to be worth anything.
- Event setup and validation
- Retargeting audiences based on real engagement
- Offer and landing page testing
- Reporting on cost per qualified lead, not cost per lead
Who this service is for
- Local businesses building awareness in specific areas
- Service businesses with a clear consultation offer
- Brands with strong visual products
- Anyone retargeting website visitors from SEO and ads
How the engagement works
- 1Offer definitionWhat we are actually asking people to do, and why they would.
- 2Creative planAngles, formats and a test matrix.
- 3Launch & learnStructured testing with clear success thresholds.
- 4ScaleIncrease spend on winners; retire fatigued creative.
Frequently Asked Questions
- Do Meta ads work for B2B in India?
- For some categories, yes — particularly where the decision-maker is an owner-operator. For narrow technical B2B, search and LinkedIn usually work better.
- How much creative do you need from us?
- Real photos and short videos of your team, premises and work consistently outperform stock material. I provide the direction and the brief.
What you can expect
- A diagnosis before a proposal
- Clear priorities, not a task list
- Reporting tied to enquiries and revenue
- Direct access to the person doing the work
Get your free SEO consultation
Tell me about your business and your current visibility. I will review your website and Google presence, then explain what I would prioritise — no obligation, no scripted sales pitch.