SEO Services
On-Page SEO Services
On-page SEO is often reduced to titles and keyword density. In practice the work that moves rankings is different: understanding what a searcher actually wants, deciding whether your page can satisfy that better than what currently ranks, and then structuring the page so both the reader and the search engine can see that quickly.
I optimise existing pages and specify new ones — with real editorial judgement rather than a checklist of keyword insertions.
Search intent mapping
Before touching a page I look at what Google currently rewards for the target query. A comparison-intent query needs a comparison, not a sales page. A how-to query needs steps, not a service pitch. Getting this wrong is the single most common reason well-written pages fail to rank.
Structure, headings and readability
One clear H1 that states what the page is, H2s that map to the questions readers have, short paragraphs, scannable lists and a logical order. Structure is not cosmetic — it determines whether people stay long enough to convert and whether search engines can extract answers for features like AI overviews.
- Titles and meta descriptions written for click-through, not padding
- Heading hierarchy that reflects the actual content outline
- Entity and topic coverage checked against what ranks
- Descriptive internal links to related services and articles
- Image alt text that describes the image honestly
Content depth without padding
Longer is not better; complete is better. I identify the subtopics, objections and follow-up questions a page must cover to be genuinely useful, then cut everything that only exists to hit a word count.
Where a page tries to serve two different intents, splitting it usually beats expanding it.
Conversion elements on the page
Ranking is only half the job. Each optimised page gets a clear next step — a consultation request, an audit enquiry, a WhatsApp message or a call — placed where a reader is most likely to be convinced rather than only at the bottom.
Who this service is for
- Sites with pages that rank on page two and need a push
- Service businesses whose pages read like brochures
- Content teams needing briefs and optimisation standards
- Anyone whose traffic grew but enquiries did not
How the engagement works
- 1Page inventoryEvery indexable page mapped to a primary intent and target query set.
- 2Gap analysisCompare against ranking pages for coverage, structure and usefulness.
- 3Rewrite or refineOptimise the page or specify a replacement with a detailed brief.
- 4Internal linkingConnect the page into the right cluster with natural anchor text.
Frequently Asked Questions
- Do you rewrite content or just advise?
- Both are available. Some clients want briefs their writers execute; others want me to write and publish the optimised version.
- How many keywords should one page target?
- One primary intent, plus the natural variations and related questions that belong to it. Forcing unrelated keywords onto a single page weakens all of them.
What you can expect
- A diagnosis before a proposal
- Clear priorities, not a task list
- Reporting tied to enquiries and revenue
- Direct access to the person doing the work
Get your free SEO consultation
Tell me about your business and your current visibility. I will review your website and Google presence, then explain what I would prioritise — no obligation, no scripted sales pitch.