Digital Marketing Services
Google Ads Management
Google Ads is the fastest way to appear in front of people already searching for what you sell. It is also the fastest way to waste money if tracking is wrong, match types are loose or the landing page does not match the ad.
I manage search campaigns with a bias toward qualified enquiries rather than clicks or impression share.
Structure and targeting
Campaigns organised around intent and margin, tight ad groups, deliberate match type strategy and an actively maintained negative keyword list. Location targeting set to presence rather than interest, so a Kolkata service business is not paying for clicks from other states.
Conversion tracking first
Nothing is optimised until conversions are measured properly: form submissions, calls that lasted long enough to matter, WhatsApp clicks and, where possible, qualified leads imported back from your CRM. Optimising to bad data is worse than not optimising at all.
- Server-side or enhanced conversions where appropriate
- Call tracking for phone-driven businesses
- Lead quality feedback loop rather than raw form counts
- Clean separation of branded and non-branded performance
Landing pages and ad relevance
The ad, the keyword and the page must tell one story. I align messaging, simplify forms and remove distractions — often the biggest cost saving available, because relevance lowers cost per click and raises conversion rate at the same time.
Working with SEO, not against it
Search data from ads informs SEO targeting, and organic rankings reduce dependence on paid over time. Running both with one strategy avoids paying for terms you already dominate organically.
Who this service is for
- Businesses that need enquiries before SEO matures
- Seasonal or launch-driven campaigns
- Advertisers whose current account has rising cost per lead
How the engagement works
- 1Account auditStructure, tracking accuracy, wasted spend and quick wins.
- 2RebuildCampaigns, keywords, negatives, ads and extensions.
- 3Landing alignmentPage and form improvements for the traffic being bought.
- 4OptimisationWeekly search term review, bidding adjustments, reporting.
Frequently Asked Questions
- What budget do I need to start?
- It depends on the cost per click in your category and how many leads you need. I model a realistic minimum before you commit, rather than accepting a budget that cannot generate meaningful data.
- Should I run ads if I am investing in SEO?
- Often yes, at least initially. Ads produce enquiries and search data while organic visibility builds.
What you can expect
- A diagnosis before a proposal
- Clear priorities, not a task list
- Reporting tied to enquiries and revenue
- Direct access to the person doing the work
Get your free SEO consultation
Tell me about your business and your current visibility. I will review your website and Google presence, then explain what I would prioritise — no obligation, no scripted sales pitch.