SEO Services
SEO Audit Services
An audit should end an argument, not start one. The deliverable is a clear picture of why your site performs the way it does and a sequenced plan with expected impact, effort and owner for each item.
I run audits as standalone engagements as well as the first phase of longer projects.
What the audit covers
- Crawlability, indexation and site architecture
- Core Web Vitals and mobile experience on real devices
- Keyword and intent mapping against existing pages
- Content quality, cannibalisation and coverage gaps
- Internal linking structure and authority distribution
- Backlink profile and competitor authority benchmark
- Local signals, Google Business Profile and citations where relevant
- Structured data accuracy and eligibility
- Analytics and Search Console configuration
- Conversion path review — do rankings turn into enquiries
How findings are prioritised
Every finding is scored on expected impact and implementation effort, then sequenced. You get a short list of things to do first, a medium-term list, and an explicit list of things not worth doing — which is often the most valuable part.
What you receive
A written report in plain language, a prioritised action sheet your team or developers can work from, and a walkthrough call where I explain the reasoning and answer questions. No jargon dumps, no automated tool exports pasted into a template.
Who this service is for
- Businesses unsure whether their current SEO spend is working
- Sites that lost traffic after a redesign, migration or algorithm update
- Companies evaluating an agency's recommendations independently
- Anyone planning a rebuild who wants to avoid losing rankings
How the engagement works
- 1DiscoveryBusiness goals, target customers, history and access to analytics.
- 2AnalysisCrawl, data review, competitor benchmark and manual page inspection.
- 3ReportFindings, priorities, effort estimates and expected outcomes.
- 4WalkthroughA working session to align your team on what happens next.
Frequently Asked Questions
- How long does an audit take?
- Typically one to three weeks depending on site size and how quickly access to analytics and Search Console is available.
- Do I have to continue with you afterwards?
- No. The audit is deliberately written so an in-house team or another agency can implement it.
What you can expect
- A diagnosis before a proposal
- Clear priorities, not a task list
- Reporting tied to enquiries and revenue
- Direct access to the person doing the work
Get your free SEO consultation
Tell me about your business and your current visibility. I will review your website and Google presence, then explain what I would prioritise — no obligation, no scripted sales pitch.