SEO Services
Keyword Research & Search Intent Mapping
Keyword research is a commercial exercise, not a spreadsheet exercise. The question is not "what has volume" but "which searches are made by people who could become customers, and which of those can we realistically win".
The output is a keyword-to-page map: every priority query assigned to one page, with a clear intent and a note on what that page must contain.
Discovery
I gather demand from multiple angles: search tools, Search Console data you already have, competitor rankings, autocomplete and people-also-ask patterns, plus the language your customers use in enquiries and sales calls. That last source is consistently the most underused.
Intent classification
Each query is classified — informational, commercial investigation, transactional or navigational — because intent decides the page type. Mixing intents on one page is the fastest route to ranking for nothing.
Difficulty and opportunity
Difficulty scores from tools are a starting point. I look at who actually ranks, whether the results are dominated by marketplaces or aggregators, how strong the pages are, and whether there is a realistic angle for your site at its current authority.
The keyword-to-page map
The deliverable is a map showing primary and secondary queries per URL, existing pages to optimise, new pages to create, and pages to merge or retire because they compete with each other.
- One primary intent per URL
- Cannibalisation identified and resolved
- Content briefs for the new pages that matter most
- Priority order based on commercial value and winnability
Who this service is for
- New sites deciding what to build first
- Established sites planning a content programme
- Businesses entering a new city, service line or market
How the engagement works
- 1Business inputServices, margins, ideal customers and geography.
- 2Demand researchMulti-source collection and de-duplication.
- 3ClassificationIntent, funnel stage and difficulty assessment.
- 4MappingKeyword-to-page map plus briefs for priority pages.
Frequently Asked Questions
- Is search volume in India reliable?
- It is directionally useful but often understated for long-tail and vernacular queries. I treat it as one input alongside Search Console impressions and competitor data.
- Should I target low-volume keywords?
- Often yes. A query with fifty searches a month and clear buying intent can be worth more than one with five thousand informational searches.
What you can expect
- A diagnosis before a proposal
- Clear priorities, not a task list
- Reporting tied to enquiries and revenue
- Direct access to the person doing the work
Get your free SEO consultation
Tell me about your business and your current visibility. I will review your website and Google presence, then explain what I would prioritise — no obligation, no scripted sales pitch.