SEO Services
Google Business Profile Optimisation
For a local business, the Google Business Profile is often visited far more than the website. It shows your hours, photos, reviews, services and a call button — and for many searchers it is the entire decision.
Most profiles are set up once and never touched again. Optimising and maintaining one is straightforward, measurable work with a fast payback.
Getting the fundamentals exactly right
- Primary and secondary categories chosen from competitor and demand analysis
- Complete service or product listings with real descriptions
- Business description that describes the business, not keyword filler
- Accurate hours including holidays and special hours
- Attributes, booking links, appointment URLs and messaging settings
- Genuine, well-named photos of the premises, team and work
Keeping the profile active
Profiles that receive updates, new photos, posts and answered questions tend to perform better and convert better. I set a simple cadence that a busy business can actually maintain, and handle it directly where preferred.
Reviews, questions and reputation
I set up a compliant review request process — never incentivised or fake — plus response templates so every review is answered promptly and professionally. Seeding the questions section with genuine common questions also removes friction before someone calls.
Measurement
Profile performance is tracked through calls, direction requests, website clicks and messages, alongside geo-grid rank tracking that shows how visibility changes across different parts of the city rather than a single average position.
Who this service is for
- Any business with a physical location or defined service area
- Multi-location businesses needing consistent profile management
- Businesses with an old, incomplete or suspended listing
How the engagement works
- 1AuditCurrent profile, competitors and category landscape.
- 2OptimiseRebuild every field with accurate, complete information.
- 3ActivatePhotos, posts, Q&A and a review workflow.
- 4TrackGeo-grid rankings and profile actions reported monthly.
Frequently Asked Questions
- Can you manage the profile on an ongoing basis?
- Yes, ongoing management is available as part of a local SEO retainer or as a standalone service.
- What if a competitor is violating the guidelines?
- Keyword-stuffed names and fake locations can be reported through the proper redressal process. It is slower than people expect, but it does work.
What you can expect
- A diagnosis before a proposal
- Clear priorities, not a task list
- Reporting tied to enquiries and revenue
- Direct access to the person doing the work
Get your free SEO consultation
Tell me about your business and your current visibility. I will review your website and Google presence, then explain what I would prioritise — no obligation, no scripted sales pitch.